The following are profiles of China’s top 10 local hearing aid manufacturers (excluding the top 5 international manufacturers) based on publicly available information in the Chinese market for the reference of distributors and agents:
- Tashao Medical
Established: 2000
Headquarter Address: Guangzhou City, Guangdong Province
Scale: Revenue of RMB175 million in 2023, more than 500 employees, over 90% of overseas sales, products covering more than 90 countries worldwide.
Main products: digital hearing aids (ODM mode mainly), independent chip technology products.
Core Advantage:
Possess 163 patents and international certifications such as FDA, CE, etc., with chip design and algorithm R&D capability.
Wide range of overseas channels, with exports accounting for more than 10% of total exports within China.
Accelerated domestic layout, has opened more than 20 hearing centers, and develops its own brand.
- 新声科技
成立时间：2004年
总部地址：福建省厦门市
规模：年销售额突破1亿元，用户覆盖110多个国家，全球代理商超过3500家。
主营产品：耳道式助听器、锂电池充电式助听器、AI验配APP。
核心优势：
专为“中国人耳朵”设计，采用华为Hathi芯片，优化中国声学算法。
首款非定制通用助听器，降低用户成本，支持远程验配。
国家级专精特新“小巨人”企业，产品性价比高。
- Austar Hearing
Established: 2003
Headquarters Address: Xiamen, Fujian Province
Scale: More than 10 production bases around the world, 12,000㎡ R&D center, ISO13485 and FDA certified.
Main products: hearing aids, hearing preservation headphones, assistive listening devices.
Core Advantage:
Self-developed audio signal processing algorithms, cooperation with international supply chain such as ON Semiconductor.
Full anechoic laboratory to ensure the acoustic performance, product durability through the harsh environmental testing.
Perfect global layout, agent network covering Europe, America, Southeast Asia market.
- BoYin Hearing
Founded: 2019
Headquarters Address: Minhang District, Shanghai
Scale: nearly 100 million yuan in Series B financing, 300+ service outlets in China, 20 self-operated stores.
Main products: medical grade Bluetooth hearing aids (e.g. “Tangchao” and “Qinfeng” series).
Core strengths:
Self-developed SoC chips and algorithms, breaking the monopoly of imported technology, the price is only 1/3 of imported brands.
On-line and off-line channel coverage, in-depth cooperation with pharmacies and chain service organizations.
Significant policy dividends, benefiting from China’s “silver economy” policy support.
- SoundT Medical
Founded: 2016 (first product launch in 2020)
Headquarters address: Shanghai
Scale: The world’s original dental bone conduction technology, covering the Chinese, American and European markets, with more than 50 cooperative hospitals.
Main products: dental bone conduction hearing system (e.g. PinYin® G3), non-invasive bone conduction devices for children.
Core Advantage:
Fill the gap in the market of unilateral deafness, no need for surgery, price is only 1/3 of the surgical implantation solution.
Owns 126 invention patents, approved by US FDA, rapid globalization layout.
Clinical effect is remarkable, the speech recognition rate of users after wearing the device has improved significantly.
- CoreHealth Listening
Established: 2020 (subsidiary of Tengwant Medical)
Headquarters address: Huizhou, Guangdong Province
Scope: Focus on chip R&D to support the parent company’s core technology breakthroughs.
Main products: special chips for hearing aids, digital signal processing modules.
Core Advantage:
Reduce the production cost of hearing aids and enhance the competitiveness of domestic products.
Cooperate with IntriCon to develop middle and high end chips to improve the product matrix.
- Aikesheng
Established: 2012
Headquarters Address: Hangzhou, Zhejiang Province
Scale: Specialized in invisible hearing aids, exported to more than 30 countries, more than 50 patents.
Main products: deep ear canal type invisible hearing aids, Bluetooth hearing aids.
Core Advantage:
Invisible design fits the structure of Asian ear canal, high wearing comfort.
The online fitting system supports remote debugging, adapting to emerging consumer habits.
- United Imaging Microtech
Founded: 2018
Headquarters address: Shanghai
Scale: backed by United Imaging Medical Group, integrating medical imaging and hearing technology.
Main products: AI hearing aids, medical-grade hearing diagnostic equipment.
Core strengths:
Integration of AI algorithms to improve speech clarity in noisy environments.
Strong supply chain synergy effect and significant cost control advantage.
- Aoting Medical
Established: 2020 (subsidiary of Tengwant Medical)
Headquarters address: Huizhou City, Guangdong Province
Scale: 15 hearing centers in China, expanding direct retail.
Main products: Hearing aid fitting services, private label products.
Core strengths:
Provide professional fitting and after-sales service to enhance user stickiness.
Rapid layout of offline market with the help of parent company’s technical resources.
- CongLing Technology
Founded: 2017
Headquarters address: Beijing
Scale: specializing in children’s hearing aids, cooperating with more than 100 special education institutions.
Main products: children’s bone conduction hearing aids, hearing rehabilitation training equipment.
Core Advantage:
Non-invasive design adapts to the needs of children’s growth and development, with high acceptance by parents.
Combined with the gamification of the fitting process, to enhance the children’s experience.
As a distributor, when choosing a Chinese hearing aid manufacturer to partner with, you need to evaluate multiple dimensions such as technical capability, market positioning, compliance, and supply chain stability. Below is a list of key screening dimensions and specific case studies to help you develop a decision-making framework:
1.Technology R&D capability and patent layout
●Chip and algorithm autonomy
● Chinese manufacturers break through the technological monopoly of foreign companies through self-developed chips is the core competitiveness. For example:
●Tengwang Medical (founded in 2011) has developed its own chips through its subsidiary CoreHaiLing to reduce costs and improve product performance, and owns 111 patents and international certifications such as FDA and CE.
●New Sound Technology (founded in 2004) adopts Huawei’s Hesse chip and optimizes the algorithm with Chinese acoustic characteristics, launching a hearing aid solution adapted to the “Chinese ear”.
●Prefer companies that have accumulated patents (e.g. Sento Medical’s 126 patents on dental bone conduction) or have cooperated with semiconductor giants (e.g. Ostar’s cooperation with ON Semiconductor).
●Differentiated technological innovation
●Sento Medical’s Dental Bone Conduction technology requires no surgery and is 1/5th of the price of surgical solutions, filling a gap in the unilateral deafness market.
●Boyin Hearing’s self-developed SoC chip breaks the monopoly of imported technology, and the price is as low as 1/3 of imported brands.
2.International Certification and Compliance
● FDA, CE, MDSAP and other certifications are the threshold for entering the European and American markets. For example:
● Tengwant Medical is the first hearing aid company in the world to pass the EU MDR certification, with products covering more than 90 countries.
● AUSTAR is ISO13485 and FDA certified and has a globalized production layout.
It is necessary to verify whether the company has the access qualification of the target market, such as the fitness of the OTC hearing aid regulations in the United States.
3.Market positioning and product differentiation
●Market Segment Coverage
●Children’s field: Sonic Technology focuses on non-invasive bone conduction hearing aids for children, and improves the experience by combining with the gamification of the fitting process.
●Unilateral deafness: Sento Medical’s dental bone conduction technology is an alternative to high-priced surgical solutions, covering more than 20 million potential patients.
●Invisible design: Acoustiguide’s deep canal hearing aids are adapted to Asian ear canal structure and exported to more than 30 countries.
●Cost-Effective Advantages
●Domestic hearing aids are generally priced at 1/31/2 of imported brands (e.g. Boyin Hearing), which is suitable for the sinking market or price-sensitive users.
●The target market needs to be evaluated: the high-end market needs to pay attention to technology benchmarking (e.g. AI noise reduction of Union Microelectronics), and the low-end market focuses on cost control.
4.Supply chain and production scale
●Production capacity and quality control: choose companies with large-scale production capacity, such as Ou Shi Da has more than 10 production bases and 12,000 square meters of R & D center, through the harsh environmental testing.
●Supply chain stability: Xiamen, Huizhou and other places have formed hearing aid industry clusters (such as the new sound technology rooted in Xiamen), supply chain supporting perfect.
5.渠道布局与品牌建设
●海外渠道经验
●Tengxiang Medical derives 90% of its revenue from overseas, cooperates with international retail giants such as Walmart and Carrefour, and exports more than 10% of total exports within China.
●New Sound Technology covers more than 110 countries through online direct sales, with more than 3,500 agents and a flexible business model.
●Localization support
●Prefer companies that provide remote fitting services (such as New Sound Technology’s AI fitting APP) or localized after-sales teams.
●Pay attention to whether the enterprise has branches or partners in the target market (e.g. Shengtuo Medical plans to expand into the U.S. market).
6.政策及行业趋势适应性
●中国政策红利：如“银发经济”推动助听器普及，博音听力等公司受益政策支持。
●技术迭代方向：AI降噪、蓝牙直连、长续航设计（如左点磁吸充电）是未来趋势，需评估厂商的技术储备。
- Financial stability and long-term potential
●need to focus on the profitability of the company and the pace of market expansion. For example:
Tengwang Medical is affected by fluctuations in overseas demand in the short term, but it is expected to rebound through MDR certification and private brand building.
●Shengtuo medical 2023 sales of nearly ten million dollars, is expected to grow 23 times in the next 23 years, segmentation track potential.
